01Done-for-you demand testing
Test what hits.
Build what wins.
We put real landing pages in front of real traffic for your 3–5 best ideas — paid ads, email, and outreach — and hand you a clear go / no-go before you spend a dollar building the wrong thing.
$995 to know · $2,500 to test in market · no build until it's proven
Validation Sprint · Day 14 of 21
Idea: “Ledger”
Recommendation: Go
Cleared the agreed threshold. Recommended to proceed.
9.8%
Visitor → lead
34
Qualified leads
$68
Cost / lead
Demand by channel
- Ideas tested in parallel
- 3–5
- Ideas tested in parallel
- Weeks to a clear answer
- 2–4
- Weeks to a clear answer
- Real traffic, no simulations
- 100%
- Real traffic, no simulations
- Written go / no-go call
- 1
- Written go / no-go call
Why not just…
Everyone finds out eventually. The question is what it costs to find out.
Three ways teams usually answer 'will this work,' and why none of them hold up next to real behavioral data.
01What you're actually measuring
What real people click, sign up for, and pay toward
KPIndicator
Build it, then find out
Whether it works, after it's built
Customer interviews & surveys
What people say they'd do
AI “validation” tools
What a model predicts they'd do
02Real money changes hands
Yes — real ad spend, real deposits
KPIndicator
Build it, then find out
Only yours — all of it, upfront
Customer interviews & surveys
No
AI “validation” tools
No
03Typical cost to reach an answer
$995–$2,500 per idea
KPIndicator
Build it, then find out
$50k–$250k+
Customer interviews & surveys
Low, but the answer isn't reliable
AI “validation” tools
$0–$50
04Time to a clear answer
1–4 weeks of real testing
KPIndicator
Build it, then find out
3–12 months
Customer interviews & surveys
1–2 weeks of conversation
AI “validation” tools
Minutes
05Who owns the result
You — domain, data, leads, and report
KPIndicator
Build it, then find out
You — including a product nobody wanted
Customer interviews & surveys
A stack of notes open to interpretation
AI “validation” tools
A vendor's model, not your market
How it works
Eight steps from idea to evidence
Every engagement follows the same disciplined process — the only thing that changes is how many ideas run through it at once.
- 1
Intake & idea prioritization
Day 1-2We rank your 3-5 ideas so testing order isn't a guess.
- 2
Positioning & offer design
Day 2-4One sharp offer per idea, not a vague description of a feature.
- 3
Landing page + tracking setup
Day 3-6A real page on a real domain, instrumented from day one.
- 4
Multi-channel demand testing
Week 1-3Paid ads, email, and social outreach — run in parallel, not sequence.
- 5
Real-time measurement
OngoingYou watch what's happening, not what we tell you happened.
- 6
Lead qualification & interviews
Week 2-4A form fill isn't demand. We talk to the people who raised their hand.
- 7
Final validation report
Final 2-3 daysA clear recommendation, with the evidence attached.
Packages
Pick where you need to start
Every package is priced per idea. Test one, or run a full batch of 3-5 at once.
Idea Check
Know if it's worth building before you spend a dollar on it.
3-5 business days
Market Test
Put one idea in front of real people and watch what happens.
2 weeks
Validation Sprint
Test 3-5 ideas at once, kill the losers, double down on what hits.
3-4 weeks
Presale Sprint
Stop asking if they'd buy it. Get them to actually put money down.
4-6 weeks
Proof
What the process actually surfaces
Illustrative examples of the kind of result a real sprint produces — real case studies are being published as client engagements complete.
Four ideas, one clear winner, three weeks
A startup studio ranked four SaaS concepts by real demand instead of internal debate — and moved the winner into a presale before writing a line of product code.
- 4
- Ideas tested in parallel
- 9.8%
- Top idea visitor→lead rate
Killing two of three internal bets before the board meeting
A corporate innovation group needed external, credible signal to defend a portfolio decision to a steering committee — not another internal deck.
- 3
- Internal bets tested
- 1
- Cleared go-threshold
An agency's client got 61 preorders before a single line of code
A boutique product agency needed to de-risk a client's build commitment without staffing up a performance-marketing team of their own.
- 61
- Refundable preorders
- $5,929
- Revenue committed
Fit
Who this is built for
Who it's for
Founders with capital and no patience for guessing
You have the budget to test properly and would rather spend $5k finding out than $150k finding out later.
Startup studios and incubators
You're running a portfolio model and need a repeatable, fast way to rank ideas before committing a founder's time to one.
Corporate innovation teams
You need external, credible signal to take to a steering committee — not another internal opinion in a slide deck.
Agencies validating for their own clients
You want a white-label validation partner so your clients get real market data without you building an internal ads team.
People who've already built first and validated later — once
You know exactly what that costs now. You're not doing it that way again.
Who it's not for
You want a validation report that says yes
We report what the market says. If that's a no, we'll tell you clearly and explain why — that's the entire point of paying for this.
You need this done for under $500
Real traffic costs real money. If your budget can't cover a landing page, tracking, and at least some paid spend, an Idea Check is the honest starting point — not a discount on the rest.
You want to skip straight to building
If you've already decided to build regardless of what the market says, we're not the right spend — save your money for the build.
You need results in 48 hours
Real demand signal takes at least a week or two to become statistically meaningful. Anyone promising a valid answer overnight is selling you noise.
FAQ
Questions worth answering upfront
Stop guessing which idea is worth building.
Start with a $995 Idea Check, or go straight to testing 3-5 ideas in market with a Validation Sprint.
Flat pricing. No retainer. You keep everything either way.