Pricing

Flat pricing, per idea

No retainers, no vague 'growth partnership.' You know the price before we start, and what you get for it.

Founding cohort · 5 places

Market Test at $1,250 instead of $2,500

The full Market Test — landing page, real traffic, written go / no-go against a threshold agreed up front. Ad spend at cost. In return, we publish the results as a case study, anonymised if you prefer. See a sample report.

Apply for a founding place

Idea Check

Know if it's worth building before you spend a dollar on it.

$995/ idea

3-5 business days

  • Competitor research (direct + adjacent)
  • Target market sizing and analysis
  • Pricing analysis, and where the gap in the market is
  • Written go / no-go assessment with reasoning
Most popular

Market Test

Put one idea in front of real people and watch what happens.

$2,500/ idea

2 weeks

  • Positioning and offer draft
  • Conversion-focused landing page
  • Domain or subdomain setup
  • Analytics + lead capture wired up
  • Initial paid traffic campaign

Validation Sprint

Test 3-5 ideas at once, kill the losers, double down on what hits.

$4,900/ idea

3-4 weeks

  • Everything in Market Test, per idea
  • Multi-channel outreach (email + social + direct)
  • Multiple offers and pricing tested head-to-head
  • Lead qualification, not just lead counting
  • Final ranked report across all ideas tested

Presale Sprint

Stop asking if they'd buy it. Get them to actually put money down.

$8,500/ idea

4-6 weeks

  • A full campaign to create demand — paid ads, email, and direct outreach
  • Booked demo or deposit-collection flow
  • Refundable deposits, so interest is backed by money
  • Sales-assisted follow-up on high-intent leads
  • Presale results report with revenue committed
No retainer, ever
You keep the domain, data & leads either way
A no-go is a complete, written answer

Detailed comparison

What's actually included

Every package builds on the one before it. Here's exactly where the line sits.

Feature
Idea Check
$995
Market Test
$2,500
Validation Sprint
$4,900
Presale Sprint
$8,500
Ideas covered1 idea1 idea3-5 ideas1 idea
Competitor & market research
Pricing analysis
Positioning & offer design
Conversion-focused landing page
Domain / subdomain setup
Analytics & lead capture
Paid traffic campaignInitialFullFull
Email + social outreach
Multiple offers & pricing tested
Lead qualification & interviews
Written go / no-go report
Booked demos / preorder & deposit flow
Sales-assisted follow-up on hot leads

Pricing FAQ

Money questions, answered directly

Not sure which package fits?

Book a 20-minute call and we'll tell you honestly — including if the answer is 'none of them, yet.'

Flat pricing. No retainer. You keep everything either way.