Know which idea customers want before you build it.
We put your offer in front of real prospects, measure who visits, responds, signs up, books, or pays, and give you a clear recommendation before you fund the full build.
A straight answer on fit within one business day. No hard sell.
- A real offer and conversion-focused landing page
- Targeted traffic and outreach to likely buyers
- Qualified demand signals—not survey opinions
- A clear go, pivot, or no-go recommendation
Best place to start
Market Test · $2,500 · 2 weeks
One idea, one live test, and evidence you can use to make the build decision.
The expensive mistake
Building is the most expensive way to learn that nobody wants it
Interviews and surveys tell you what people say. A demand test shows what they do when the offer, price, and next step are real.
| Build it, then find out | Customer interviews & surveys | AI “validation” tools | KPIndicator | |
|---|---|---|---|---|
| What you're actually measuring | Whether it works, after it's built | What people say they'd do | What a model predicts they'd do | What real people click, sign up for, and pay toward |
| Real money changes hands | Only yours — all of it, upfront | No | No | Yes — real ad spend, real deposits |
| Typical cost to reach an answer | $50k–$250k+ | Low, but the answer isn't reliable | $0–$50 | $995–$2,500 per idea |
| Time to a clear answer | 3–12 months | 1–2 weeks of conversation | Minutes | 1–4 weeks of real testing |
| Who owns the result | You — including a product nobody wanted | A stack of notes open to interpretation | A vendor's model, not your market | You — domain, data, leads, and report |
How it works
From idea to evidence in a controlled test
We agree on the threshold first, build the test, bring in qualified prospects, and report the decision the evidence supports.
- 1
Intake & idea prioritization
Day 1-2We rank your 3-5 ideas so testing order isn't a guess.
- 2
Positioning & offer design
Day 2-4One sharp offer per idea, not a vague description of a feature.
- 3
Landing page + tracking setup
Day 3-6A real page on a real domain, instrumented from day one.
- 4
Multi-channel demand testing
Week 1-3Paid ads, email, and social outreach — run in parallel, not sequence.
- 5
Real-time measurement
OngoingYou watch what's happening, not what we tell you happened.
- 6
Lead qualification & interviews
Week 2-4A form fill isn't demand. We talk to the people who raised their hand.
- 7
Final validation report
Final 2-3 daysA clear recommendation, with the evidence attached.
Packages
Start with the amount of proof the decision needs
Test one idea, compare several directions, or ask buyers for the strongest signal: a booking, deposit, or preorder.
Idea Check
Know if it's worth building before you spend a dollar on it.
3-5 business days
Market Test
Put one idea in front of real people and watch what happens.
2 weeks
Validation Sprint
Test 3-5 ideas at once, kill the losers, double down on what hits.
3-4 weeks
Presale Sprint
Stop asking if they'd buy it. Get them to actually put money down.
4-6 weeks
Founding pricing: The first 5-10 clients get Market Test at $2,500 while we build out case studies from real results. After that cohort, it moves to $4,500-$6,000 per idea.
Example evidence
See what a decision-ready result looks like
These examples are explicitly illustrative—not customer claims—so you can inspect the metrics, caveats, and recommendation before buying.
Four ideas, one clear winner, three weeks
A startup studio ranked four SaaS concepts by real demand instead of internal debate — and moved the winner into a presale before writing a line of product code.
- 4
- Ideas tested in parallel
- 9.8%
- Top idea visitor→lead rate
Killing two of three internal bets before the board meeting
A corporate innovation group needed external, credible signal to defend a portfolio decision to a steering committee — not another internal deck.
- 3
- Internal bets tested
- 1
- Cleared go-threshold
An agency's client got 61 preorders before a single line of code
A boutique product agency needed to de-risk a client's build commitment without staffing up a performance-marketing team of their own.
- 61
- Refundable preorders
- $5,929
- Revenue committed
Fit
Built for teams with a real build decision ahead
Who it's for
Founders with capital and no patience for guessing
You have the budget to test properly and would rather spend $5k finding out than $150k finding out later.
Startup studios and incubators
You're running a portfolio model and need a repeatable, fast way to rank ideas before committing a founder's time to one.
Corporate innovation teams
You need external, credible signal to take to a steering committee — not another internal opinion in a slide deck.
Agencies validating for their own clients
You want a white-label validation partner so your clients get real market data without you building an internal ads team.
People who've already built first and validated later — once
You know exactly what that costs now. You're not doing it that way again.
Who it's not for
You want a validation report that says yes
We report what the market says. If that's a no, we'll tell you clearly and explain why — that's the entire point of paying for this.
You need this done for under $500
Real traffic costs real money. If your budget can't cover a landing page, tracking, and at least some paid spend, an Idea Check is the honest starting point — not a discount on the rest.
You want to skip straight to building
If you've already decided to build regardless of what the market says, we're not the right spend — save your money for the build.
You need results in 48 hours
Real demand signal takes at least a week or two to become statistically meaningful. Anyone promising a valid answer overnight is selling you noise.
Before you build, find out what buyers do
Tell us the idea and who it is for. We'll send you a quick validation angle and tell you honestly whether a paid test makes sense.
Flat pricing. No retainer. You keep everything either way.