Blog
Notes from the field
Short, direct pieces on demand testing — not thought leadership, just what we've seen work and not work.
Most MVPs answer the wrong question
Building a minimal version of your product still tests whether you can build it. It rarely tests whether anyone wants it.
Aug 4, 2026 · 4 min
How to set a go/no-go threshold before you're emotionally attached to the answer
If you decide what counts as success after you see the number, it isn't a test anymore. Here's how to set the bar in advance.
Jul 28, 2026 · 5 min