For investors
Most decks describe a market. These listings measured one.
Every startup here can be read the usual way — team, idea, ask. Some of them also paid to find out whether strangers would actually buy it, and those numbers are on the listing.
What you are looking at
The difference between a claim and a number
Validated means measured, not claimed
A company marked Validated paid for a demand test: a real landing page, paid traffic, and a working checkout put in front of strangers who had no reason to be polite. What you read on the listing is what happened — conversion rate, cost per qualified signup, and the spend behind it. Not a projection, and not a founder's estimate of their own market.
Untested companies are listed too, and labelled
Listing is free, so plenty of companies here have not run a test. Their listing is their own account of the idea and it says so plainly. One filter reduces the list to only the companies with measured demand — use it when you want evidence rather than intent.
Looking is private
Saving a company is a bookmark. Nothing is sent to the founder, and no introduction happens until you ask for one. You can read the whole list without starting a single conversation.
Why it works this way
You are not the customer
Startups pay to be tested and listed. Investors pay nothing, and are the reason a founder is willing to. That is the whole arrangement, and it is worth knowing before you wonder what the catch is.
It also means we have no incentive to flatter a listing. A test that comes back negative is reported as negative — that is what the founder paid for, and it is the only reason the positive ones are worth anything to you.